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Force Four Nailed it for Marley Eternit


In January 2015, the British Standards for fitting roof tiles changed which meant more time and materials were needed in securing tiles down. UK tile manufacturer,
Marley Eternit knew the frustrations this would leave most traditional roofers and this resulted in the invention of a new product. The Solofix integrated clip would enhance performance, and help with time efficiency by up to 30%. Force Four designed and delivered the ‘Roof Tiles Fixed. Fast’ national campaign for Marley. A race against time was filmed and edited using actual roofing contractors and delivered the ‘proof positive’ that the audience would look for in order to be convinced. All advertising collateral pushed the audience to view the film online and collect incentive vouchers.

The result?
Well, Marley Eternit were pleased to confirm that their sales had a 100% increase on the forecast.


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