TRL Brand audit & evaluation

By f4group, August 5, 2013

Force Four recently completed the 4 month research project for TRL, the world’s leading independent transport research institute, on time and on budget. Using accepted industry methods, we provided a financial value of the brand itself, aiding TRL’s exec team to properly attribute a value to the overall business. Force Four devised the brand strategy for TRL and consolidated its brand assets to produce a succinct, manageable set of brand guidelines. All deliverables were received with high acclaim from the client and its recommendations are already being implemented with outstanding results.

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