Health & Safety Comms – Air BP

By f4group, August 7, 2013

When the safety chief at Air BP (USA) showed us their safety bible, aimed at the drivers that re-fuel aircraft, we all knew that we had a large task ahead of us. Air BP’s safety record was unmatched in the industry and they intended to keep it that way, but knew that 100 pages of dreary text would not engage their audience and could compromise safety. Force Four set about defining the key messages and the creative direction – a pictorially led ‘WYSIWYG’ instruction manual that transcended cultural and language barriers. Still in use today, the manual has received many accolades from the aviation industry. F4 is currently consulting to the Civil Aviation Authority on multi-lingual safety communication across the globe.

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