Raceday hospitality

By f4group, January 16, 2015

When valued client, GB Railfreight, asked Force Four to design and manage their hospitality event at Newmarket Races, the creative guru’s in the F4 studio immediately got busy with creating a ‘look & feel’ for the event that would create a buzz for invited guests and eradicate costly last minute ‘drop-outs’.

Force Four personally called all 65 guests to establish availability, quickly following up with a broadcast email and link to a microsite for guests to RSVP and confirm dietary & accessibility requirements. F4 managed the full invite process through to issue of tickets and joining instructions. Coaches travel for many guests was organised by F4’s logistics guru and arrived bang on time.

The experienced on-site team from F4 arrived several hours before to work with Newmarket’s own F&B team, ensuring all was ready for guests arrival. F4’s photographer was there to capture the mood and ensure guests had a memento of the day.

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