Good Creative Builds a Strong Brand

By f4group, December 19, 2014

Why should businesses pay attention to their graphic design? In a market crowded with dozens of competitors all selling the same product or service, the only way to stand out from the rest is by strong branding and image.

A variety of methods can be used to combine words and creative imagery to tell a story, sell a product, present an opinion… the list can go on and on, but essentially it’s a combination of visually impactful images and words used to get a point across. Graphic design is used in all sorts of media from radio and TV advertisements to product packaging, web design to magazine layouts.

So what is it that differentiates between good graphic design and bad graphic design and why is it important to you and your business? Good graphic design, in its most basic form is about effective communication, effectively targeted. A graphic designer works as a facilitator, creating designs that help the user accomplish a task. This could be anything from finding information to recognizing a brand. This is why web pages, logos, and print ads with poor graphic design aren’t as

effective as well designed ones — they don’t help the viewer get things done. Sometimes, they even get in the way.

Typography, layout, and colour choice are more than just graphic design elements. They’re the tools that a graphic designer uses to promote a business’s image. They can minimize elements that aren’t important and highlight the things that are important, allowing viewers to quickly see what they need to know to decide on a purchase.

Good graphic design also gives a business credibility – something that many small businesses need. However, truly good design doesn’t jump out at you, so people underestimate its value.
Consistency is creative design generates confidence, assurance to the customer that they know the brand.

Do not underestimate the effect your creative content from Logos, website look and feel to packaging has on your reputation and brand.

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