Why have a corporate film?

Films encourage ideas and social commentary within communities – that includes business communities. They have the power to express a culture’s ideals and shape them. Art, especially film, is important because it gives us the ability to form lasting human connections  by letting us share our experiences with each other.

Why does the Force Four approach work?

To make a film work, we believe you need to have an intuitive understanding of why humans behave the way they do, what are there beliefs and values and thus what drives their emotions and ultimately, their behaviours.

That is the key.

Film Making is 98% Understanding Human Beings.

More than a decade ago, we first experimented with films we were producing for BP Oil. We knew that audiences are primevally pre-wired to react to two emotions – Pleasure and Pain.

Back then – we sought to increase the levels of pleasure or decrease the levels of pain in our films and we were staggered with the results. Many of our films were translated in 13 languages and distributed across the globe.

Proof Positive

As a case in point, here’s 3 films for you. All 3 were ‘super-low budget’ conference opening films, designed to rally the troops and engender a sense of pride and ‘can-do’ positive attitude to the staff delegates. The first, for GB Railfreight was absent of budget, the client couldn’t afford a film crew. Undeterred, we started work.

Proof Positive

As a case in point, here’s 3 films for you. All 3 were ‘super-low budget’ conference opening films, designed to rally the troops and engender a sense of pride and ‘can-do’ positive attitude to the staff delegates. The first, for GB Railfreight, was near absent of budget, the client couldn’t afford a film crew. Undeterred, we started work. The result – a film that swept the London MIMA awards. If it doesn’t raise a hair on the back of your neck, you may need therapy.