Getting the right digital strategy

Its critical now, more than ever!

A robust digital strategy (inc. digital media strategy and digital communications strategy) is now the key differentiator amongst competing brands. The web, search, email and social media have become the critical tools every firm has to get right. Yet most digital strategies deliver less than half their potential. Why?

With over 50 years combined experience in essential disciplines of brand management, brand architecture and strategic marketing we’ve spent years helping brands construct the right marketing strategy for them. In the last decade, we’ve helped the same brands build creative digital and social media strategies.
From complex multi-language platforms to providing online environments that seamlessly blend with social network tools to deliver digital insight-rich knowledge that builds brand loyalty and brand engaged consumers.

Only 13% of marcomms camapigns are entirely integrated across social, mobile and email. (Source: Silverpop, 2012)