Brand Audit and Valuation

Force Four have developed product names and brand styles for many businesses over the past 20 years. Our name development process employs robust research in IP and language derivation and working collaboratively with our award winning creative team, we deliver future-proof brands with true value.

Brand Creation and Development

When Adastral Health were acquired by the Simply Health Group they quickly needed to leverage marketing opportunities in its marketplace.
With no brand structure in place, Force Four developed Adastral’s brand and guidelines in less than 3 weeks, ensuring future marketing spend had solid foundations. We went on to produce their corporate brochure in under 2 weeks including photography.

Brand Audit and Valuation

Force Four recently completed the 4 month research project for TRL, the world’s leading independent transport research institute, on time and on budget.
Using accepted industry methods, we provided a financial value of the brand itself, aiding TRL’s exec team to properly attribute a value to the overall business.
Force Four devised the brand strategy for TRL and consolidated its brand assets to produce a succinct, manageable set of brand guidelines.

All deliverables were received with high acclaim from the client and its recommendations are already being implemented with outstanding results.

Brand Management

Many companies already have a consistent set of brand guidelines and established brand culture. Force Four works with many businesses across the BP group to manage its communications for brand consistency and strength and, over time, build on the brand equity.